Fair Payment Code
Identity
Logo design
Brand guidelines
The Fair Payment Code is a prestigious, Government-backed range of awards that reward businesses for adopting fair payment practises.
Healthy cash flow is critical for small business survival and growth. Late and long payment times disrupt the cash flow cycle and can prevent a business from paying its bills, eventually leading to business failure.
Working with The Office of the Small Business Commissioner, we created a fresh feeling and forward looking identity that emphasises the collaborative intent of the new code.
With Interlocking characters and a clear forward movement, the logo design references collaborative, progressive businesses relationships.
The new Fair Payment Code has a tiered system of Gold, Silver and Bronze Awards, aimed at awarding best practice and driving improvements in payment performance.
“Cirkel worked with us on a new brand taking us from some small ideas through to a strong design concept. Open to feedback and ensuring we were part of the process at every stage, Mark was great to work with, responsive and professional throughout.”
Mia Rees
Head of Communications and Engagement
Office of the Small Business Commissioner